Let’s Push Things Forward
March 10, 2008
JUST SAY NO.
Fashion moves at a furious pace. Only today, I heard the following snippet of conversation:
‘But last year I had to push you around all the Pashmina shops in town!’
The obvious question to ask is, of course, are there that many Pashmina shops in Dublin town? Even more curious is what has happened to change the recepient’s view of Pashminas? Surely, she would have been better retaining her erstwhile disdain. The Pashmina has very little place in Modern Life.
This is the kind of thing that Market Researchers know the answer to. Market Researchers are like Detectives, except instead of ‘suspects’, they search for ‘niches’. And instead of ‘leads’, they have ‘focus groups’.
I wonder if any Market Researchers have ever tried to solve crime. I suppose they’d be very focused. And goal-orientated. Though maybe they like Pashminas. I’ve already made my feelings on Pashminas clear.